UC Delivers
Article

How do I write a UC Delivers post?

Overview

UC Delivers publishes submissions on work in all of UC ANR's core areas: Agriculture and Food Systems, Natural Resources and Working Landscapes, and Thriving People and Communities. We welcome submissions from UC ANR academics, community educators, and staff. 

UC Delivers posts follow a structured format, which is outlined below. They are short (500-750 words) three-part impact statements. First, they outline the issue or challenge a program, project, or intervention is designed to address. Second, they describe the program, project or intervention. Lastly, they describe the impact made by combining quotes, evaluation data, and linkage literature, scholarly research that connects the specific work conducted with broader benefits to people, the planet, and prosperity.  

 

UC Delivers submissions include the following elements

Title

Use active language and condition change. Example: "4-H increases civic engagement"

Social media summary

This quick, 200 character summary is ideal for use on social media. Briefly describe the results or outcomes of the project and use a number when available (i.e. percentage of participants who reported changes in learning or behavior, dollars or acre-foot of water saved, measured changes in fumigant applications, reduction in pest incidence, etc.). Frame it in big picture language -- UC ANR's public value on an issue California/ Californians are facing-- and leave the full details for the rest of the story.

Main Article

The entire post should be about 500 words (and no more than 1000). All UC Delivers posts must be formatted in a standard three-part structure (the issue, how UC delivers, and the impact) and include at least one photo.

The Issue

Answer WHY was this project necessary? What is the challenge this project is trying to address? Help the reader understand why this project is important and for whom. Be brief. Use numbers when possible.

How UC Delivers

Describe WHAT was done for this project, including details on who did it, how they did it, when they did it, where they did it, and who was served/reached/participated. Be detailed but concise and use concrete numbers when possible. Optional: Include block quote from community partner or collaborator, highlighting UC ANR’s role.

The Impact

Describe the impact or results from the project. Answer the question, SO WHAT? What difference did this project make to address The Issue? This is your longest section and the most important part of your blog post.

  • Describe your participant outcomes (i.e., changes in knowledge, attitude, skills; changes in behavior or practices; changes in policy or decision-making) and include any relevant data (i.e. X% of people gained Y skill.).
  • Quote participants and/or collaborators on value of the project/program/intervention.
  • Explain how the project contributes to UC ANR’s condition changes and public value. Cite existing research/literature to make the connection.
  • Discuss how the project, or the benefits from the project, will continue. Include any goals, next steps, or future directions that will follow or result from the project.

Photos

All UC Delivers posts must have at least one photo. Any photos with members of the public must have media release forms per UC ANR's and/or your statewide program's guidelines.

Additional Resources

Learn more about Impact Writing, including examples from across UC ANR and training materials, from Program Planning and Evaluation.

Not sure how to measure your program's impact? Want hands-on guidance in crafting impact statements? Check out the Evaluation Capacity Building workshop series