Register Now: California Agritourism Summit – May 14–15, 2025
Deadline to register: April 30, 2025
The California Agritourism Summit is just around the corner, and registration is closing soon. This two-day event brings together farmers, ranchers, tourism professionals, policymakers, educators, and community leaders to explore the dynamic opportunities within California’s agritourism landscape.
Inspiring Keynotes & Panels Learn from top state and regional leaders in agriculture, tourism, and community development. Featured speakers include:
Karen Ross, Secretary, California Department of Food and Agriculture
Caroline Beteta, President & CEO, Visit California
Glenda Humiston, Vice President, University of California Agriculture and Natural Resources
Paul Towers, Executive Director, Community Alliance with Family Farmers (CAFF)
The Governor’s Office of Business and Economic Development (GO-Biz)
Representatives from County of Santa Barbara, Visit Yolo, HipCamp, DezignPea, Julian Farm and Orchard, California Cheese Trail, Underwood Family Farms, and others
Farm Tours Get a behind-the-scenes look at thriving agritourism models in San Diego County, including:
Carlsbad Flower Fields
Carlsbad Strawberry Company
Wallace Ranch Dragon Fruit Farm
Beach House Winery
Carlsbad State Street Farmers Market
Vegetable Shop at Chino Family Farm
San Pasqual Valley Soils
Hartfield Creek Vineyard & Winery
Dragon Delights
Networking Reception Connect with fellow attendees at a special evening reception hosted by California Grown at the Carlsbad Flower Fields.
New in 2025: Become a Summit Supporter
Due to growing interest, the 2025 Summit offers a new opportunity to host an exhibitor table. Showcase your organization, share your resources, and engage directly with attendees from across the state. Visit the event website for supporter and exhibitor options.
Why Attend?
Discover new trends and innovations in agritourism
Network with leading voices in agriculture, tourism, and economic development
Explore successful working models across Southern California
Help shape policies and partnerships that will guide the future of agritourism in California
