As consumer demand for ethically produced food continues to rise, the poultry industry is at a crossroads. This webinar, explores how transitioning to slower-growing chicken breeds can improve animal welfare, align with consumer values, support more sustainable farming practices, plus they're just plain fun to raise.

Join slow growing poultry experts, Dr Hillary Dalton and Dr Sara Shields as they break down the benefits and trade-offs of moving beyond the fast-growing Cornish Cross. Learn about higher-welfare alternatives like the Pioneer, Redbro, and various Ranger breeds. We'll discuss the latest research, on-farm experiences, and practical insights to help you prepare for your next poultry season.

Presenters are Dr. Sarah Shields and Dr Hillary Dalton

This event is hosted by Food Animal Concern Trust (FACT). For more information, visit: https://us06web.zoom.us/webinar/register/WN_qGZV1ejUSgOAKeBgK0I8OQ#/registration